Effective online marketing must lead to BRANDING. If you’re serious about letting your website reach its target audience members on an effective, efficient, and cost efficient manner, you need to focus on branding.
Branding is like a battery. When you plug in a battery, at first the battery won’t have much juice. Your mobile gadgets won’t run on an empty battery so you have to plug it in. You have to actually pump up power to the battery to build it up. However, once the battery is fully charged, you can run your devices for quite some time without having to plug it in.
Similarly, in marketing, you are always faced with two choices. You can spend a tremendous amount of dollars buying traffic and the moment the dollars dry up, the traffic dries up as well.
At AdHackathon, we know that the real alternative, of course, is to build loyalty around your brand so that even if you were to stop spending dollars on your marketing, the attention and the eyeballs will continue to flow.
Which would you rather have? The answer should be quite obvious. That is why branding is such a big deal. If it’s not a big deal to you now, make sure that it becomes a big deal because social media marketing has to evolve towards brands. Otherwise, you’re dead in the water. There’s just too much competition out there and whatever you do will be too little too late. Seriously. You’ll be a buck short and a day late.
We don’t want you to play that game, and you don’t want to position your brand in such a way that it would lose time, money and potential customers.