Ensure your brand stays relevant through up to date website design standards
We wish we could tell you that success on the internet simply means doing a website and setting it and forgetting it. We wish that’s all that it took. We wish we could say that to you, but if we were to say that to you, we would be lying to you.
We know that the whole idea of “set it and forget it” passive online income models are very tempting to a lot of people. After all, when people say the phrase set it and forget it, they’re essentially appealing to your inner laziness. Let’s be honest here. All of us are lazy at some level or another. We all would like maximum benefits while minimizing our costs as close to zero as possible.
In an ideal world, we’d like to work as little as possible while getting as much value as possible. This all sounds well and good, but the problem is the real world doesn’t work that way. If you want to earn your keep, you have to focus on earning. Earning, of course, means some level of work. Work is unavoidable. There is no such thing as a purely set it and forget it online passive income system.
Now, we know that there is no shortage of books, videos, and software that try to play up that possibility. There’s a lot of hype out there. But let us tell you, the moment you stop believing the hype and the moment you focus on rolling up your sleeves and putting in the necessary work to build a solid online property, is the moment you will actually start making real money on the internet.
Make no mistake about it, website creation is a dynamic process. It is never static. It is not a one-times big-time affair. It’s something that continues to evolve.
Website creation is really Darwinian
Now, we don’t want to get all scientific on you. We definitely don’t want to discourage you, but you have to understand that your website doesn’t exist in a vacuum. There are other websites like it. There are other competitors out there looking for your traffic. They’re looking for your audience. They’re trying to get your audience away from you. They’re trying to make money at your expense.
The internet is a very competitive place. It’s a dog eat dog out there. That’s the way it is, and if you are serious about building a solid online brand that can withstand the test of time, you have to wrap your mind around the idea that website creation is not a one-time deal.
Whether you have an E-commerce website, or a blog, or a content website, or an exchange platform, it does matter. Modern design is crucial. You have to remain “modern” in the eyes of your target audience members, or you will be left behind. It really is that simple.
There are just so many websites that have a lot of promise and potential and they’re gone. It not like the people behind them are stupid. It’s not like the people behind them are lazy. Instead, they did not have the right strategy. If you’re serious about making sure that your website design will continue to produce the results that you’re looking for, then you have to focus on putting together a constantly evolving strategy for website creation and recreation.
By constantly evolving your E-commerce site’s design, your brand stays relevant: that’s exactly WEBSLAB’s mission.
If you have an online store or any other type of W-commerce website, listen up. If you want to continue to generate sales long into the future, you need to constantly evolve your design. Now, this doesn’t necessarily mean that you have to go out on a limb. This doesn’t necessarily mean that you have to go overboard or spend a tremendous amount of dollars. We have the right solution for you and your budget, so don’t hesitate to contact us.
We will study the fast evolving design trends in your niche. By keeping an eye out on what constitutes up to date design in your E-commerce space or content niche, we’ll make you stay one step ahead of your competition.
Modern design all boils down to speaking your audience’s language
Now, you may be thinking that your audience members are always going to want the same things throughout time. You may be tempted to believe that your audience members will continue to expect the same design themes and design layouts for eternity. Unfortunately, this type of thinking will lead you to the poor house. It really will.
You have to understand that just like you, your audience members are constantly evolving. The more they experience the world, the more their expectations and assumptions change. If this is true for you, why don’t you think it’s true for your audience members?
Accordingly, you should avoid one size fits all design strategies. The essence of modern design is continuous design improvement. It really does. It’s all about staying one step ahead of the competition. It’s all about keeping your finger on the pulse of your niche.
Website creation is a never ending process
We mentioned earlier that website creation is really all about website recreation. When you are updating your website continuously after a certain point in time, your website should look unrecognizable from a previous state. This is part of the game. If you’re not doing things this way, then you’re doing something wrong.
You need to make sure that you’re constantly recreating your website, but you must not take shots in the dark. You must not be doing this on a purely random basis. Instead, you should look at the trends in your space and use those trends as your guide posts as far as evolving your website is concerned.
Pay attention to E-commerce integration. How integrated are e-commerce functionalities are in your competitor’s websites? Do you have that level of integration? Start experimenting with increasingly complex levels of E-commerce integration.
Second, you should also continuously test your design. Design testing is crucial because if you are trying to stay one step ahead of your competition. Chances are you may be taking bad steps. You may be making certain mistakes. Unfortunately, it would be very hard for you to become aware of these mistakes if you’re not constantly testing your design. Finally, you must commit to an ever evolving modern design.
This means that you should put a schedule on your website’s redesign so that every few months, you’re looking to make some small changes. If you stick to this schedule, your audience members would never ever feel that your website is somehow obsolete or got left behind by the rest of your niche. Again, Weblabs can do this for you and in the best way possible.