PPC & Email Marketing
If you want to maximize your ROI, you need to make sure that you employ a holistic and tightly integrated online marketing strategy. This, of course, also involves PPC and email marketing. If you are running PPC and email marketing campaigns, you need to make sure that they are as tight as the fingers in a balled fist. Otherwise, you are leaving a lot of money on the table. In fact, there’s a high likelihood that you’re just wasting money.
Don’t think that PPC campaigns and creation work one way. You have to adopt a mindset where a different marketing strategies and methods are engaged in a two way conversation. The things that you learn pursuing one type of marketing campaign can lead to some powerful insights that can help take you other seemingly unrelated marketing campaigns to the next level.
Adhackathon can help you make retargeting a central shared element of your PPC campaigns.
Not only does multi-track marketing lead to expensive overlaps, where you basically are duplicating efforts and you’re clueless about it. You’re paying several times for the same effort. This is the expensive overlap made possible by multi-track marketing. However, as bad as that is, the bad news doesn’t end. It also leads to confusion.
I’m telling you right now, if you don’t turn on ad retargeting, you are leaving a lot of money on the table. This is really a shame because if you run PPC campaigns, you know that they can get expensive really quickly. You should do yourself a tremendous favor and make sure that ad retargeting is turned on in all your PPC campaigns.
With our help, when you blast messages to your mailing list and they find themselves on massive ad networks like Facebook and Google, they can find their way back to your website.
We pay attention to their click pattern, as well as their navigation pattern, and use the information to go from retargeting to better overall conversion optimization.